![]() Steve and I were so sure of it, we got up and left the meeting and we went down to Dan Wieden’s office, he was the co-founder of Wieden+Kennedy. Godzilla versus Charles Barkley seemed natural. “We took the miniature set they built for Ghostbusters II and rebuilt it to look like Tokyo.” By the time the ad aired in September, he was already huge from the Summer Olympics and this commercial made him even bigger. So while he was known in basketball, this meeting took place before Barkley was really a big superstar. This was just before the 1992 Summer Olympics in Barcelona, where Barkley would be on the first Dream Team. We were also basketball and Barkley fans. As soon as they said Charles Barkley was going to be the face of this shoe, Steve and I instantly looked at each other and both mouthed “Godzilla.” We were both big Godzilla fans and we were looking for an idea to use him in. ![]() Nike divided basketball sneakers into two parts, big men and small men, or “force” and “flight.” In Asia, it had all been low-tops and this was the first time they’d launched a big man’s shoe.Īt the meeting, Nike goes through the shoe and how it’s for the big man. Back in those days, it was pretty simple. There was a new product meeting where Nike came to the agency and they were introducing a new product: a big man’s basketball shoe for the Asia market, which they’d never done before. Warren Eakins (former art director at Wieden+Kennedy): Back in 1992, my writing partner, Steve Sandoz - who has since passed away - and I were working at Wieden+Kennedy and Nike was a client of ours. Most of all, though, it’s remembered fondly by the team that put it together, who are here to tell the story to Inverse. It lives on in the hearts of monster and basketball fans alike. Thirty years later, the ad has over a million views on YouTube. “The early 1990s was a time when there wasn’t much Godzilla content coming to America.” Charles Barkley’s rising star helped revitalize the franchise. ![]() Godzilla was at a low point in America at the time, Dan Rogers (who helps run Wiki Zilla) tells Inverse. There was tie-in merchandise including posters, a comic book, and T-shirts.Ĭonceived of by the advertising agency of Wieden+Kennedy and produced by none other than Industrial Light and Magic, the 30-second spot featured tremendous production value and was a slam-dunk for Nike, the 29-year-old Barkley, and, even though he was defeated, Godzilla as well. Not only did it premiere during the 1992 MTV Video Music Awards, but Nike even produced a teaser trailer, which ran for several weeks beforehand. Charles Barkley” was one of the biggest advertising events of the early 1990s.
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![]() Cape Coral, Florida, has the highest ratio of full-service restaurants to fast-food establishments, 1.62, which is 2.9 times higher than in Jackson, Mississippi, the city with the lowest at 0.55.Orlando, Florida, has the most restaurants (per square root of population), 7.2815, which is 18 times more than in Pearl City, Hawaii, the city with the fewest at 0.4047.Orlando, Florida, has the most gourmet specialty-food stores (per square root of population), 0.4497, which is 19.1 times more than in Pearl City, Hawaii, the city with the fewest at 0.0235.Even cooking your own gourmet meals can be pricy, as grocery store prices rose 8.3% between August 2021 and August 2022.Ĭalifornia is home to five of the top 20. Restaurant prices rose 8% just between August 2021 and August 2022. Naturally, being a foodie can be quite expensive, especially during the heavy inflation of 2022. For these people, the experience of eating is elevated to a hobby or even a lifestyle. Foodies enjoy discovering new and unique flavors wherever they can find them, including in their own kitchens and less prominent establishments like street food stalls. But foodie culture isn’t limited to restaurants. ![]() ![]() The data set ranges from affordability and accessibility of high-quality restaurants to food festivals per capita to craft breweries and wineries per capita.Īmericans today apply the term “foodie” to anyone who loves gourmet dining, writes Adam McCann of WalletHub. To determine the best and cheapest local foodie scenes, WalletHub compared more than 180 of the largest U.S. 16 being World Food Day and restaurant prices rising 8.3% between August 2021 and August 2022, the personal-finance website WalletHub today released its report on 2022’s Best Foodie Cities in America. Which 20 cities in America made it into 2022’s Best Foodie Cities? ![]()
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